Founded in 2002, White Springs connects the unique thinking process of any sales methodology with the execution and tracking power of any sales effectiveness technology.

The company engages in joint ventures with methodology authors in which the authors brand the applications White Springs builds as their own and distribute them either via their own direct and indirect sales channels or through the White Springs sales community.

More than 190 companies in 20 countries are currently using White Springs-powered sales methodologies by authors such as Miller Heiman, The Complex Sale, Holden, Sales Performance International, Huthwaite, Value Vision and Power Plan Press.

Based in San Mateo, California, White Springs is privately held and committed to the sales effectiveness industry.